August 2018 | Sölden (AT)007 ELEMENTS
The New James Bond Cinematic Installation

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007 ELEMENTS, the new James Bond Cinematic Installation in the Austrian Alps located 3,040 meters above sea level – completed with technology expertise from Kraftwerk LT

Austria gains a unique Bond experience with the opening of 007 ELEMENTS on the Gaislachkogl in Sölden. AV system integrator Kraftwerk Living Technologies from Wels, Austria was responsible for the planning and installation of the complex technical solutions of this unique and international cinematic installation.

Sölden/Wels, 2 August 2018.

Open to the public on July 12th, 007 ELEMENTS is captivating audiences and Bond fans from around the world. The walk-through visitor experience towers spectacularly at 3,040 meters on the Gaislachkogl in Sölden, Tyrol, one of the iconic film locations from Spectre. The James Bond cinematic installation is a partnership between EON Productions, Metro Goldwyn Mayer (MGM) and Bergbahnen Sölden. The collaboration between the project’s Creative Director Neal Callow (Art Director on Casino Royale, Quantum of Solace, Skyfall and Spectre), Optimist Inc. Head of Design Tino Schaedler and his team with Tyrolean architect Johann Obermoser has resulted in an immersive, interactive and educational experience that places visitors inside the world of 007 while revealing how that world is made. The project vendor responsible for the technical design, including installation and programming of the experience in seven of the nine rooms, was Austrian audio-visual specialist Kraftwerk Living Technologies.

Like a Bond villain’s secret hiding place, 007 ELEMENTS is built into the Gaislachkogl mountain and extends over two floors, totaling 1,300 m2. The visitor journeys through a series of galleries, each distilling the craft of the signature elements that define a James Bond film. While the focus is on Spectre, the other official 23 titles in the James Bond franchise are featured – realized with highly modern and smart technological solutions. “By using the right technology, we can bring content, stories and scenes to life and intensify the audiences’ experience. With 007 ELEMENTS, the entire team has managed to create a spectacular, immersive spatial experience that feels like a walk-in movie and is an absolute highlight for Austria,” says Werner Spiegel, Director of Project Implementation and Service. “A James Bond installation, in Austria – we were very excited to work on this project!”

A particular challenge for the AV experts from Austria were the conditions at 3,040 meters above sea level, which brought not only the team but also the technology to its limits. For the hardware, which is exposed to extremely cold temperatures because the building is not heated so as not to affect the permafrost it is built on, special air conditioning housings had to be developed. These housings guarantee the functioning of the hardware even with only a few degrees Celsius above zero. Werner Spiegel adds: “The entire team on site – from the visionary client and the creative leads to the installation team – did a great job despite challenging conditions so that this project could be completed in time for the summer season.”

With 007 ELEMENTS being the first installation of its kind, it was a “first time” for everyone. Cooperating very closely, the new experience was designed to evolve. While a framework was set for the technical equipment, attention was paid to using flexible technology that allows for content to be updated easily.

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