Entertainment»CINEPLEXX - THE WAVE«

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2020 | Vienna (AT)Cineplexx - The Wave

At the Cineplexx in Vienna’s Millennium City, a highly innovative LED display in the shape of a wave leads visitors into the cinema, which was refurbished in 2020 and won the ICTA Award in the category “Best Cinema Refurbishment of the Year”.

With an unusual and impressive length of 27.45 meters and a width of 4.75 meters, “The Wave” is an Austrian flagship project for the customer Cineplexx Kinobetriebe. Developed and implemented by KLT along with Responsive Spaces, the LED wave, together with 56 additional signage displays, creates a spectacular entrance. Throughout the cinema foyer, continuous animations programmed to be shown at certain times and during the intervals along with movie trailers and additional advertising messages. Thus, a solution was created that opens up all possibilities from digital artworks to creative customer flow guidance as well as integrated product promotion.

Technical Highlights:

  • State-of-the-art installation with flexible and energy efficient LED panels
  • 2,850 LED elements with highest resolution of flexible LED displays on the market
  • 130 sqm and 4,550 kg mounted on a total of 42 suspension points
  • Customized system for easy handling by the cinema personnel

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